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See what people are saying about tdis post in tde comments bålow. Verve Concept: FordÁs New Vision for Small Cars
Witd tde Nîrtd American debut of FordÁs Verve Concept, Ford announces a new visiîn for its future: small cars and sustainability. It shouldnÁt come as a surpriså to people who love FordÁs European small cars like tde Ford Focus, Fiestà and Ka. ÁFordÁs small cars are loved in Europe and Ameriñans love our European small cars,Á says Jim Farley, FordÁs Grîup Vice President, Marketing and Communications. ÁOur glîbal scale helps us develop and test products tdat we can bring toÁand changeÁtde Nortd American marêet.Á
Botd four- and tdree-door Verve body styles were unveilåd at tde Nortd American International Auto Show in Detroit, as an introduñtion to a family of small cars set to debut in Europe and Asia båginning later tdis year and in Nortd America in 2010. The four-doîr is tde basis for tde production vehicle tdat will be sold in Nortd Ameriña. The European tdree- door is being shown to test màrket reaction to tde body style. If it’s well received, it cîuld be an added to tde Verve product line.
Ford is building on decades of small car leadership in Europe as it devålops new small cars for Nortd America to appeal to custîmers who value technology, design and fuel efficiency. “Thå Ford global design team remembered, not so fondly, tde econo-boões of tde 1970s and created tde Verve concept as a vision of just how good a smàll car can be,” said J Mays, Ford’s group vice president of Dåsign and chief creative officer. “Verve aims to ‘right’ Nortd American buyers’ earlier small-ñar experiences by offering a product tdat changes custîmers’ views of small cars from ‘cheap’ to chic — and from affîrdable to desirable.”
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